Connect to share and comment

Brussels motor show marketing models told to cover up

Thomson ReutersEnlarge
(/GlobalPost)

BRUSSELS, Jan 7 (Reuters) - Carmakers showing off their
latest models at the Brussels motor show later this month have
been told to refrain from using scantily dressed women to
promote their wares.

Reports of lewd behaviour by some male visitors at last
year's event prompted Belgium's equal opportunities minister
Joelle Milquet to write to the organisers.

She criticised the use of women in body-hugging outfits for
advertising purposes.

"A motor show is a place where you go with your family, we
have to question the stereotypes we are passing on to children
and young adults," the minister wrote.

Belgian car federation Febiac, which organises the annual
event, said that following the letter it had asked carmakers to
ensure appropriate dress at their stands.

"We asked them to be responsible and sensible and we hope
that everything will go well," a spokesman for Febiac said.

Suzuki Belgium said it planned make sure its promotional
staff at the show complied with the request.

"I can tell you that it won't be shocking and that Ms
Milquet will have no reason whatsoever to complain about it," a
company spokesman said.

The organisers of the Jan. 11-20 show are expecting to
attract some 350,000 visitors.

(Reporting by Robert-Jan Bartunek, editing by Paul Casciato)

http://www.globalpost.com/dispatch/news/thomson-reuters/130107/brussels-motor-show-marketing-models-told-cover