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SK hynix-2013 goal

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(Globalpost/GlobalPost)

SEOUL, March 22 (Yonhap) -- SK hynix Inc., the world's No. 2 memory chip maker, aims to bolster its footing by securing world-class quality competitiveness this year, thus further solidifying its footing in the premium market, the company's chief executive officer said Friday.

In an annual general shareholder meeting, SK hynix head Park Sung-wook promised investors to step up efforts to expand its market clout despite ongoing economic uncertainties.

Park also said the company aims to focus on the premium market amid growing demand for smarter mobile devices.

"(SK hynix plans to) strengthen competitiveness in the mobile, server and storage solution sectors to secure leadership in the premium market," said the chief executive who was recently tapped as the company's first engineer-turned-chief.

Park's remarks come as the company is focusing on the lucrative mobile segment to boost profitability.

The No. 2 memory chip maker raked in a net profit of 163.7 billion won (US$146.6 million) in the October-December period, reversing from a 239.9 billion won loss the previous year, thanks to robust demand for mobile DRAMs.

In the fourth quarter, mobile DRAM accounted for almost 40 percent of the company's total DRAM sales for the first time after breaking the 30-percent mark three months earlier.

The company also saw an increase in NAND flash shipments on the back of new product launches by its major smartphone and tablet PC clients and growth in China's low-end smartphone market.

While SK hynix does not publicize its customers, the company emerged as one of Apple Inc.'s major suppliers last year as the iPhone maker diversified its supply ties amid ongoing legal tussles with Samsung Electronics Co., the world's top smartphone and memory chip maker.

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