Samsung to tap deeper into U.S. UHD market

By Kang Yoon-seung

SEOUL, March 21 (Yonhap) -- South Korea's tech giant Samsung Electronics Co. said Friday it will make efforts to tap deeper into the U.S. Ultra HD (UHD) TV market and roll out customized product lineups for consumers there.

The world's No. 1 maker of flat-screen TVs said it will launch sales of curved UHD TVs sized between 55-105 inches this year, along with other models such as 55-to-85 inch flat UHD TVs, and 55-65 inch curved full HD LED TVs, optimized for U.S. consumers.

Samsung said it will also clinch deeper ties with Hollywood-based film studios such as 20th Century Fox to provide diverse content to users and develop distribution systems to find solutions for copyright issues.

"We will maintain our lead with various UHD lineups in the North American market, which is considered as the center of the world's TV industry," said Park Gwang-gi, a vice president of Samsung's display division.

Samsung took more than half of the North American market for Ultra HD TVs in January, data compiled by the NPD showed earlier.

Samsung's market share for UHD TVs in the region came to 50.4 percent in the cited period, maintaining its top spot for the third consecutive month since November 2013 when it posted a 48.3 percent share.

The number is above the 37.5 percent posted by Japan's Sony Corp., and the 5.1 percent held by China's Seiki, the data also showed. Samsung's smaller local rival LG Electronics Inc. posted 2.9 percent over the period.

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