Why pay more?
Because you're in Thailand, foreigner.
The foreigner fee debate is often reduced to polarized arguments — essentially “tourist sites are racist” vs. “travelers who complain are entitled and stingy.” (Plenty of foreigners will argue the latter.)
The reality is more nuanced, said Stephen Cleary, a British writer, editor and translator who’s spent the last 14 years in Thailand.
“Never once have I paid the foreigner price,” said Cleary, who insists ticket sellers will usually offer the local price if foreigners can dish out a little Thai. “For places that refuse totally foreigners paying the Thai price, I’ve refused to go in.”
Cleary’s batting average is not perfect. He was once chased by a crowbar-wielding pick-up truck taxi driver, he said, after neglecting to pay the extra 5 Thai baht —14 cents — expected of foreigners.
But Cleary is sensitive to poorly funded national parks and Buddhist temples where Thai worshippers typically leave behind merit-making donations and foreigners don’t. Further, he said, many foreigners are oblivious to the racial sizing-up that urban Thais — who are often Chinese-descended and fair-skinned — encounter when vacationing in the countryside, he said.
“But many Chinese-Thais on holiday don’t make much of a fuss when they are overcharged,” he said. “Making a hey-ha about it would make them lose face.”
The anger is too often directed at the Thai government or Thai people, Cleary said, even though the double-charging guesthouses and other sites are sometimes owned by fellow foreigners.
Perhaps the most criticized attraction charging foreigner fees is the Australian-owned Siam Ocean World, a deluxe aquarium housed in the basement of Bangkok’s glam Siam Paragon mall. On one recent weekday, a female Thai greeter in glittery mermaid garb welcomed families in the lobby — as did her co-worker, tottering in a plush otter suit.
Overhead, one sign welcomed foreigners with an $88 family package. Nearby, the Thai-language sign offered the same package for half that price. (A clerk explained that non-Thais with work permits could enter with the local price.)
“People come to Thailand as it is a cheap holiday. They come here looking for bargains,” said Richard Barrow, a Thailand resident, teacher and proprietor of PaknamWeb, an English-language forum on Thai life. “Why fly all the way here to see an overpriced aquarium in the basement of a shopping mall?”
The sly signage is the most egregious aspect of foreigner pricing, Barrow said. He grudgingly tolerates vendors’ prerogative to base fees on race, but insists they should at least use globally recognized numerals so tourists are aware they’re being charged more. Presenting Thai numerals — rarely used even in rural markets — suggests trickery, he said.
Still, the trickery usually works. Most first-time tourists to Thailand, jet-lagged and struggling to compute the value of technicolor Thai bills in their home currency, won’t distinguish Thai numerals from Thai words.
“I suppose I’m taken advantage of. But I don’t like to fight,” said Pascal Bugnon, a Swiss tourist and father of two strolling near the Temple of the Emerald Buddha in Bangkok. “It’s just human nature. If we can get more, we’ll take more. Isn’t it like that all over the world?”
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Thailand is worth the cost - even at "tourist" prices.
The point is that the double pricing is based on visual identification of Westerners and is therefore racist. There is an assumption that all Westerners are rich, however it has little to do with income because there is a fair percentage of rich Thais out there. The Thai man who shows up to an attraction in his Mercedes surely has more money than the white guy who caught the bus yet guess who will be charged more?
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