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Doing business in Thailand? Please ignore the burning bus.

Thailand is more competitive than India or South Korea. Will anyone notice through the haze of protests?

Scenes like this one frighten foreign investors away from Thailand, even though the violence generally does not disrupt ordinary business. In this photo a bus burns after it was lit by supporters of ousted Thai Prime Minister Thaksin Shinawatra near the Government House area in Bangkok on April 14, 2009. Thai anti-government protesters maintained a three-week siege of the prime minister's office. They ended the protest to limit damage to the economy. (Vivek Prakash/Reuters)

BANGKOK — After each major Bangkok street protest finally fizzles, a fresh damage tab is drawn for the torched city buses, seized airports, tour group cancellations and even mangled shrubbery at the often-seized prime minister’s compound.

But there’s a less tangible price, business leaders say, extracted each time CNN beams out footage of wild clashes in Thailand’s capital. The unrest confuses and generally freaks out foreign investors — at a time when Thailand needs them more than ever.

When it comes to ease of doing business, Thailand is actually growing more competitive, said Judy Benn, executive director of the American Chamber of Commerce in Thailand.

“But this has really been overlooked by foreign investors. All they see are burning buses, OK? And riots in the street,” she said. “How do investors tell their boards back in New Jersey, Ohio or Texas that Thailand is a safe place to do business?”

Thailand remains mired in a political crisis fractured along class and regional lines. The past year’s tit-for-tat protests in Bangkok — waged by pro-establishment crowds wearing canary yellow or anti-government crowds in fire-truck red — have produced must-see visuals for international TV crews.

When protests peak, Bangkok can resemble the Gaza Strip on air, even though deaths are extremely rare and the ruckus is generally confined to a few blocks. That’s very hard to convey to American businesses, Benn said. “This just doesn’t happen in America. You don’t have groups taking over the White House and camping out.”

Political turmoil is a staple of Thailand, which has seen 18 coups since the royal family ceded absolute control in 1932. Despite the revolving door of politicians and military rulers, Thailand’s economy has boomed — growing its GDP an average of more than 6 percent per year since 1952.

That’s because Thailand’s real backbone is a “strong bureaucracy that’s small and market-oriented,” said Kirida Bhaopichitr, senior country economist for the World Bank.

Thailand’s “technocrats” — or highly specialized bureaucrats — are slowly pushing ahead with reforms to make Thailand more foreign business friendly, she said. But they’re not necessarily taking cues from politicians or the political mobs that protest on their behalf.

“Politicians come and go,” Kirida said. “But I see the public sector continuing with reforms. If the government changes, it doesn’t mean they’ll stop reforms.”

Thailand placed 13th — two spots higher than the previous year — in the most-recent World Bank analysis of foreign business friendliness. The study measures bureaucratic delays, contract enforcement and other barriers.