The best entrepreneurs find business opportunities everywhere.
According to Vermont ice cream maker Ben & Jerry's, that now includes the money-making potential of puerile humor — the beloved domain of 8-year-olds and journalists everywhere.
Behold the company's newest appetizing ice cream flavor: Schweddy Balls.
Here's how Ben & Jerry's describes it:
"Vanilla ice cream with a hint of rum and loaded with fudge covered rum malt balls."
Photo credit: Ben & Jerry's
The name is an homage to a classic Saturday Night Live sketch that featured Alec Baldwin on an NPR-like radio broadcast, hawking his holiday cookies called Schweddy Balls.
Here's the clip:
Baldwin, naturally, had a comment about the new flavor.
Here's a statement he released, as reported by the Mail Online:
"For a long time, I thought that 'Here Lies Pete Schweddy' would end up on my tombstone. Now, thanks to Ben & Jerry's, the goodness of the Schweddy family recipe won't go with me to the great beyond. It is immortalized here, right now, and it's an ice cream. Ben & Jerry's and Schweddy. Two great names in American dessert, together at last."
Co-Schweddy skit castmate Ana Gasteyer added: "As a person and a performer, I am a sucker for holiday balls. And I have no doubt this ice cream will cause many to scream "Good Times."
It's not the first time Ben & Jerry's has capitalized on popular culture to make a buck.
It has hawked One Sweet Whirled with the Dave Matthews Band and Stephen Colbert's Americone Dream, which it markets — in full Colbert Report mode — as "the sweet taste of liberty in your mouth."