The putting-things-in-space-and-then-dropping-them-to-earth viral marketing meme has struck again.
First, it was a can of beer.
Natty Light did just fine.
Today, it's an iPad.
And, just like the beer, the iPad did just fine.
Here's the marketing video that's been making the rounds across the internet today.
The company has also tossed one from a speeding car, shot one from a giant slingshot, and used another as a frisbee.
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