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iPad falls from space. Still works

Yes, it's a cheap marketing stunt. Damn effective, too.
Ipad rare earth minerals 03 18 11Enlarge
Apple CEO Steve Jobs introduces Apple's iPad 2 in San Francisco on March 2, 2011. (Kimihiro Hoshino/AFP/Getty Images)

The putting-things-in-space-and-then-dropping-them-to-earth viral marketing meme has struck again.

First, it was a can of beer.

Natty Light did just fine.

Today, it's an iPad.

And, just like the beer, the iPad did just fine.

Here's the marketing video that's been making the rounds across the internet today. 

It's not the first time that case-maker G-Form has abused an iPad to help sell its products.

The company has also tossed one from a speeding car, shot one from a giant slingshot, and used another as a frisbee. 

Naturally.

 

For more from Thomas Mucha on Twitter: 

http://www.globalpost.com/dispatches/globalpost-blogs/macro/ipad-falls-space-still-works