Viral Video of the Day: The Canal Plus bear

GlobalPost
The World

Viva la France!

Or, at least, viva la advertising team behind this new Canal Plus TV spot, which lives by the old advertising axiom: when in doubt, feature a walking and talking bear.

What's the story here?

Canal Plus — the French pay TV channel — wanted to find a creative way to highlight its cinema offerings.

Here's what they came up with:

Hat tip: BuzzFeed.

For more from Thomas Mucha on Twitter: 

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