Connect to share and comment

The big picture view of an ever-changing global economy.

Viral Video of the Day: The Canal Plus bear

It's art. It's commerce. It's a CG bear.

Viva la France!

Or, at least, viva la advertising team behind this new Canal Plus TV spot, which lives by the old advertising axiom: when in doubt, feature a walking and talking bear.

What's the story here?

Canal Plus — the French pay TV channel — wanted to find a creative way to highlight its cinema offerings.

Here's what they came up with:

Hat tip: BuzzFeed.

For more from Thomas Mucha on Twitter: 

http://www.globalpost.com/dispatches/globalpost-blogs/macro/viral-video-the-day-the-canal-plus-bear