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Viral Video of the Day: Vytautas Mineral Water

Lithuania cracks the viral marketing code. All it takes is a little insanity. Okay, a lot of insanity.
Vytautas screen grabEnlarge
It's earth's juice! (Screen grab/GlobalPost)

Yes, I'm a few days behind on this story.

Life is busy and I've got lots of things to do here at GlobalPost.

Blah, blah, blah.

But I can't let this video go without passing it along to those who may have missed it.

Why?

Because it's insane.

And because it's working, brilliantly, for Vytautas Mineral Water, which is apparently a Lithuanian company that's peddling water in plastic bottles.

But one thing is certain: whoever made this video knows what they're doing when it comes to marketing on the web.

First, please enjoy this clip, which has been viewed more than 1.1 million times since last week and features an approach that defies description:

So, why has this particular marketing video gone viral?

There's no good answer, of course, though getting a big shout out from Tosh.0 certainly doesn't hurt, not to mention plenty of link love from Reddit, Huffington Post, Viralviralvideos.com and thousands of other sites. 

But for those companies looking to replicate the success, we can draw some conclusions based on the content of the ad:

  • Scream loudly and consistently when delivering your marketing message
  • Mention both bird and fish poop
  • Use cats and giant magnets
  • Show sexually deviant pandas
  • Make unsubstantiated claims about your product's powers
  • Make fun of other country's food
  • Feature boobs and cheese
  • Employ lots of profanity

You're welcome.

http://www.globalpost.com/dispatches/globalpost-blogs/macro/viral-video-vytautas-mineral-water

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