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Dominique Strauss-Kahn's initials used for 'aphrodisiac' drink

A French company is marketing a fizzy drink with "aphrodisiac" qualities which bears Dominique Strauss-Kahn's initials.
dominique strauss kahn aphrodisiac drinkEnlarge
A French company is marketing a drink with 'aphrodisiac' qualities, using the initials of disgraced former International Monetary Fund chief Dominique Strauss-Kahn. (Emannuel Dunand/Getty Images)

The makers of Drink Safran Kiwi (DSK for short), Stéphane Briault and Patrice Guillard, claim that it has "aphrodisiac" qualities.

It also shares its name with the disgraced ex-IMF chief Dominique Strauss-Kahn.

"People will either like it or not, but they certainly won’t forget what its called!" said maker Briault, according to Radio France Internationale.

"It looks a bit like champagne, with its tiny bubbles. It’s sweet, with a slight taste of honey, but the taste of Saffron," said Briault, according to Business Insider International.

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The drink will be sold in Paris and the French Riviera, according to The Times of India, which said it's geared for the "in-crowd, nightclubbers."

Briault came up with the idea with saffron producer Guillard, and said, "Since ancient times, saffron is known for its many benefits," according to The Times of India.

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"It's an anti-depressant, has the reputation of being fun and bringing wisdom, is good for the liver, lowers blood pressure, stimulates respiration and is believed to be an aphrodisiac for women," he said.

Strauss-Kahn resigned from his post amid a string of sexual scandals, from allegations of sexual assault to reported connections to a French prostitution ring, The Huffington Post noted.

In the coming days, ten thousand bottles of the drink will be distributed, on sale for 16 euros (around $20).

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