A new bar in Japan is generating lots of buzz -- and not just for its battery-operated sex toys.
Love Joule, located in Tokyo's Shibuya entertainment district, opened in July and is touted as providing Japan with its first “love and sex bar dedicated to women," according to the bar's website.
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The wall behind the bar is stocked with dozens of colorful sex toys, and female patrons are encouraged to speak openly about an often-taboo subject - pleasuring themselves, according to the Tokyo Reporter.
“I go because it is a safe place and I don’t have to worry about trying to brush off men all the time," a customer going by the name Sayama told the blog Bikyamasr.com. "Add in that it is also a great place to drink and talk about what we women love to talk about, sex and guys, that’s also a big pull."
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No single men are allowed, although men are welcome if accompanying a female customer, Rocket News reported.
Although it's only been open three months, Love Joule is already a hit with women in Japan's adult film industry, according to its Facebook page.
In fact, former adult video star Nayuka Mine and model Sayo Hayakawa are rumored to be regular customers.