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Giant inflatable duck rocks river Thames (VIDEO)

Duck has Londoners doing double-take.
DuckEnlarge
Saint-Nazaire, FRANCE: 'Bathduck', an inflatable giant duck made by Dutch artist Florentijn Hofman, with giant dimension as 25 metre-high and 32 metre-large, is pictured 07 July 2007 in Saint-Nazaire harbour during a cultural event named 'Estuary 2007' taking place all along the Loire river, from Nantes to Saint-Nazaire, until 01 Spetember 2007. (Frank Perry/AFP/Getty Images)

A humongous inflate yellow duck was seen floating down the River Thames today, said ABC News

The 50-foot duck was released by Jackpotjoy.com as part of a new project working to "combat the current happiness recession," according to their Facebook page

The initiative offers rewards to ordinary Britons who submit creative ideas or come up with crazy ways to help others, according to ABC.

Organizers decided to kick things off with a surprise duck appearance, which you can watch courtesy of Reuters here: 

http://www.globalpost.com/dispatches/globalpost-blogs/weird-wide-web/giant-inflatable-duck-rocks-river-thames-video