The first life-size Barbie Dreamhouse opened in Berlin on Thursday and is being guarded by police after feminist groups and left-wing activists said they would picket the plastic villa.
Adult Barbie fans can visit the 2,500 square meter (26,900 square feet) home for €15 and children for €12 ($19 and $15, respectively), located on a piece of an industrial wasteland near Berlin's main shopping hub Alexanderplatz, between a railway and communist housing blocks.
While at the iconic doll's dreamhouse, fans can also try on her clothes in her "endless" closet, bake cupcakes in her kitchen, walk her runway and hang out in her living room. Electric armbands and LED touchscreens make the experience even better, according to organizers, who describe it as a "unique, life-size and interactive installation that brings the world famous Barbie toy house alive."
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But many feminists and activists do not consider the pink mansion a dream, calling it "sexist propaganda."
Feminist groups have said they plan to demonstrate outside the giant pink house to call attention to what they say is sexist and embodies the "pinkification" of children's toys.
Michael Koschitzki, a member of the far-left Left Party's youth organization, spearheaded the protest movement against the pink mansion with Occupy Barbie Dreamhouse. His group, started in March, has printed flyers and called on fellow feminists to rally in front of the house for speeches and protests on Thursday.
"We don't want young girls exposed to sexist propaganda already at an elementary school age," the group's Facebook page states.
The group does, however, reiterate that its protests are not targeted at parents who bring their children to the attraction nor at children who play with Barbie dolls, but at "the perception of women that is being propagated by the Barbie Dreamhouse in Berlin, and against the exhibition of the social conditions that it represents, namely that the role of a woman is to always look good, and to cook and clean."