Australian Simon Griffiths, 29, has spent over two days on the toilet, and streamed his experience live on the internet.
"Why?" asks the Herald Sun. Because Griffiths, an engineering and economics graduate, wanted to raise $50,000 to fund the first production run of his socially-responsible toilet paper, Who Gives a Crap.
The ABC explains that official data shows 2.5 billion people lack access to basic sanitation, and half of Who Gives a Crap's profits would be donated to WaterAid to build toilets in some of the worst-affected communities in Africa.
More from GlobalPost: India - Video volunteers highlight fate of 'Untouchables'
"This is borne out of using disgusting toilets myself and being concerned for my own personal hygiene. It's a much, much higher risk for people who live in those circumstances," Griffiths told News.com.au.
''He isn't a hippie or flash in the pan," filmmaker Anna Jeffries, who is making a documentary on the project, told The Age. "He's thought about it properly.''
Griffiths was unable to sleep and had started feeling the pain of continuous sitting after the first day, the newspaper says. However, he was reportedly buoyed by messages of support left on the website from as far away as Brazil, and a donation of $2500 from a ski lodge in Japan.
More from GlobalPost: Healing the World