Enrique Peña Nieto, the leading candidate in Mexico's upcoming presidential election, is starring alongside his actress wife in a series of campaign videos modeled after reality television, the Los Angeles Times reported.
The documentary-style videos show Nieto being romantic with his second wife, telenovela actress Angelica Rivera; eating ice cream; and hugging his daughters after being away campaigning, according to the Times.
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Narrated from Rivera's perspective and titled "What My Eyes See, and What My Heart Feels," the video clips follow the politician as he attends campaign events.
"The videos constitute a new level in the blurring of lines between politics and pop media in Mexico, and appear to energizing support among voters," wrote the Times' Daniel Hernandez.
Nieto, the 45-year-old candidate for the opposition Institutional Revolutionary Party, is favored to win Mexico’s presidency in the July 1 election, Reuters reported. He is incredibly popular amongst voters, despite the anti-intellectual impression he's put forth on the campaign trail.
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“Pena Nieto has the ability to seduce both men and women,” Alberto Tavira, author of “The Women of Pena Nieto,” told Reuters. “He has that gift which he’s developed and maximized with a lot of coaching.”
Nieto is more popular than the race's only female candidate, Josefina Vazquez Mota of President Felipe Calderon’s conservative National Action Party, favored by female voters by a ratio of eight to five, according to data from pollster Mitofsky, Reuters reported. Men support Nieto over Vazquez two to one.
If elected, Nieto would be the first president from the former ruling party in the 21st century, according to the Times. The Institutional Revolutionary Party was toppled from power in 2000.