A Brazilian company Olla condoms has discovered that responsibility can be more effective than the threat of hideous disease.
At least that's the message that their newest Facebook ad campaign delivers.
The company sent friend requests to single men from their hypothetical unborn sons, by tacking Jr. onto their names. When "Daddy" friended them back, Facebook took them to a website that said "avoid surprises like this one."
Here's a video of their campaign, 'Unexpected Babies':