A rare pink diamond sold for $39.3 million at a Christie's auction in New York City on Tuesday.
Not surprisingly, neither the seller, nor the person who bought the diamond, have gone on the record with their names.
More from GlobalPost: Macy's mistakenly sells $1,500 diamond necklace for $47
The Wall Street Journal said an anonymous bidder on the telephone bought the piece in a record few minutes.
The "Princie," as the diamond is called, is 300 years old and previously belonged to Indian Prince Nizam of Hyderabad who originally sold it in 1960 at Sotheby’s auction house for 46,000 pounds.
In the last year, diamonds with a particular rare pink, or even, purplish hue have been selling well, according to the Journal.
In the spirit of competition, rival auction house Sotheby’s planned to auction off a rare 75-carat, pear-shaped diamond on Wednesday.