It's put men in the doghouse for years, but now a new study claims women stare just as much at women's breasts as their male counterparts do.
The study, published in the European Journal of Social Psychology, looked at how people process images of men and women.
More from GlobalPost: Sexting and man cave make the Merriam-Webster cut
Not surprisingly, the women were far more objectified than men, but researchers found that men and women are both just as guilty of looking at women as a "collection of parts," Science Daily reported.
"We can't just pin this on the men. Women are perceiving women this way, too," said Sarah Gervais, assistant professor of psychology at the University of Nebraska-Lincoln and the study's lead author.
According to the study, men are perceived in more of a "global" way while women are measured as a collection of various body parts in what researchers called "local" cognitive processing, Yahoo! News reported.
"Local processing underlies the way we think about objects: houses, cars and so on," Gervais told Science Daily. "But global processing should prevent us from that when it comes to people.
More from GlobalPost: 'Welcome Back, Kotter' star Ron Palillo dead at 63
"We don't break people down to their parts -- except when it comes to women, which is really striking. Women were perceived in the same ways that objects are viewed."
And it's not just "hot" women. Researchers said all women are viewed this way, attractive or not.