NAIROBI, Kenya — Jon Stewart nailed it in his Daily Show sketch about KONY 2012 last week where he pointed out the traditional media's jealousy of Jason Russell and his KONY 2012 video.
"Mainly the media just seems annoyed ... 'I mean we're handsome, we're on TV, why won't Rihanna re-tweet our Kony stories?'" Stewart joked, mimicking aggrieved network anchors who don't understand why people pay attention to Invisible Children and Jason Russell rather than them.
The KONY 2012 video is not for experts who know the conflict — it is not for Africanists and academics, policy-makers, journalists, or even Ugandans — it is for the huge number of young mostly white, mostly Christian, wannabe-world-changers out there who don't know who Joseph Kony is, don't know where Uganda is and might even be a little hazy on whether Africa is a country or a continent.
Or we should say "didn't know" because over 100 million have watched the film now.