Following a scandal now known as “Dorito-Gate”, the gaming journalism industry is suffering an identity crisis as game developers and journalists begin to take inventory.
Sparking the scandal, GTTV host Geoff Keighley conducted interviews comically flanked by a bag of Doritos, several bottles of Mountain Dew and a large cardboard cutout advertising Halo 4 emblazoned with more Mountain Dew branding.
One games journalist, Robert Florence, was pushed over the edge by the advertising spectacle.
“The information is controlled. Everyone stays friendly. It's a steady flow of Mountain Dew pouring from the hills of the money men, down through the fingers of the weary journos, down into your mouths. At some point you will have to stop drinking that stuff and demand something better,” wrote Florence in an article for Eurogamer.