Did Brazil's Central Bank hear my orange juice lament?
Seth KugelMay 12, 2009 07:27The Brazilian Central Bank bought up US$92 million yesterday afternoon in an attempt to shore up the dollar against the strengthening real, an apparent reaction to my outcry yesterday about the increasing cost of orange juice for Americans in Brazil. (I apologize for anything bad I've ever said about them.)
But it could not stop another slight weakening of the dollar to 2.059 reais. That's the lowest value in seven months, and bad, of course, for Brazilian exporters; some economists are predicting the exchange rate will soon sink below 2 to 1. It is great, however, for the Disney-World-loving Brazilian teenage set. I would bet my entire devalued savings account that the strength of the real correlates directly to the percentage of Brazilian kids who get to go to Orlando on their 15th birthday. Note to Disney: prepare for traffic on your Portuguese language site.
http://www.globalpost.com/notebook/brazil/090512/did-the-central-bank-hear-my-orange-juice-lament
