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I just returned from a week in Canada, where I spent a lot of time watching the Olympics and the accompanying TV ads.
Check out this one for Tim Hortons, Canada's ubiquitous national coffee and donuts (and soups and sandwiches) chain:
Do you tear up like me? Now try to imagine this ad airing on U.S. television advertising a national brand. I don't think Americans as a whole are comfortable enough or proud enough of immigration for a company to take that risk. It's too much of a hot-button issue.
The ad indicates that views must be different north of the border, although GlobalPost correspondent Sandro Contenta has written that Canada's openness to immigrants might be more of a myth than reality.