Quantcast

As Toyota's quality problems mount, the company has thrown its PR machine into high gear.

First, company president Akio Toyoda (and grandson of the firm's founder) finally made an appearance — 15 days after Toyota announced a global recall of nearly 9 million vehicles.

"The recalls are affecting several models in several regions and have caused anxiety among customers who are wondering if their cars are okay," Toyoda told reporters at a hastily called press conference in Nagoya. "For that we are very sorry."

Then, just a few moments ago, I got an email invitation that linked to this page on the popular social bookmarking site Digg:

Toyota wants to hear from you – submit and vote up questions below!

With the recent controversy surrounding the Toyota vehicle recall, Jim Lentz, President and Chief Operating Officer of Toyota Motor Sales, USA, will answer the Digg community’s top questions for a very timely and topical live Digg Dialogg. He will be sitting down with Digg to provide perspective on what happened, what they’re doing about it and what consumers need to know about the recall.

Submit and Digg questions from now until Monday, February 8th at 8am PT to decide which will be asked in this exclusive interview.

As of this writing, Digg users have submitted 98 questions (the list is growing fast).

The questions range from "Why did so many people have to die before there was a recall?" to "say in 350 characters, Why i should buy your car?" to my personal favorite: "What's your favorite thing to cook?"

 

http://www.globalpost.com/notebook/commerce/100205/toyotas-pr-blitz