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Taking inspiration for the smash advertising campaign for the TVS Scooty — "Pink se panga mat lena" — a new women's rights group kicked off a Pink Chaddi campaign this week to shame the Sri Ram Sene outfit responsible for attacking young girls who attend pubs or go out for Valentine's Day, according to local news reports.
For the campaign, the Consortium of Pub-going, Loose and Forward Women will gather pink panties from members and sympathizers and mail them to Sri Ram Sene demagogue Pramod Mutalik at his home base in Karnataka.
According to one report, Nisha Susan, a features writer with a magazine, started this blog with the idea that it could be a forum where people could express their concern and views — particulary the disgust they feel over the recent turn of events. “On Thursday, I had an impulse that we should do something. I planned this campaign and posted it on the blog. The next morning, there were more than 600 posts and now there are over 1,500 posts from all over the world, including small towns, the U.S., Singapore and of course, all Indian metros. There are people from all age groups, six-year-olds to senior citizens and a lot of men too,” said Nisha.
People have signed up to drop chaddis at collection points in their cities, which will be sent to Bangalore. Those who have signed up also plan to go to pubs with their partners or friends on V-Day. Most of the members don’t drink and some haven’t ever visited a pub, but the spirit is to band together against moral policing and curbs on women’s freedom.
One can't help but wonder what the reaction will be among the repressed party workers.