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Groupon horror: Bakery must make 102,000 cupcakes

Groupon horror: Bakery must make 102,000 cupcakes.

Groupon horror: Bakery must make 102,000 cupcakes

A small bakery experimented with using Groupon to attract customers, and the decision -- which in some ways proved wildly successful -- almost shut down the business.

Rachel Brown of Need a Cake bakery in the United Kingdom put an ad on Groupon, a group-discount website, offering 75 percent off on cupcakes to those who bought a dozen, BBC reported. The $40 cupcakes suddenly cost $10.

Turns out, people like their cupcakes. And their deals.

Read the story here.