A small bakery experimented with using Groupon to attract customers, and the decision -- which in some ways proved wildly successful -- almost shut down the business.
Rachel Brown of Need a Cake bakery in the United Kingdom put an ad on Groupon, a group-discount website, offering 75 percent off on cupcakes to those who bought a dozen, BBC reported. The $40 cupcakes suddenly cost $10.
Turns out, people like their cupcakes. And their deals.