For the past 10 years, every summer tons of sand are shipped into the heart of Paris.
The Seine River — dotted by the famous Notre Dame Cathedral, the Tuileries Gardens and the Eiffel Tower — is transformed into a beachside resort enjoyed by Parisians and tourists alike.
Blue beach chairs, palm trees, and giant sandcastles are just a few of the attractions.
For city-dwellers unable to flee Paris' sweltering summers, there is now a new escape along the banks of the Seine — this is "Paris-Plage."



















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