On June 29, 2007, Apple launched a device that would revolutionize the high-tech industry, putting computer manufacturers, cellphone makers and internet providers on their ears.
Fans lined up for days to be the first to use an iPhone.
Fast-forward six years to the launch of the 5C and 5S and -- amid deflated stock prices and an ultra-competitive smartphone market -- we find that ... absolutely nothing has changed.
"It's been one year since iPhone 5. It's about time to upgrade I guess," Jimmy Gunawan, the first in line outside an Apple store in Sydney, told Reuters.
In fact, these models helped Apple stock climb on Friday.
Shares rose as much as 1.3 percent as the new phones went on sale in 11 markets, Reuters reported, and the Cupertino, Calif., firm could sell up to 6.5 million iPhones this weekend.
Reports from the lineups in New York City proclaim fans queued 15 days ago to become the first to test out that nifty fingerprint scanner ... in five different colors.
From Hong Kong to Gotham, here are scenes from outside Apple stores everywhere.