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Hooters brand overhaul 382013

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Middling sales have forced the restaurant chain to consider overhauling its brand.
Hooters brand overhaul 382013

This photo shows the atmosphere at Hooters during the broadcast of Super Bowl XLV on Feb. 6, 2011, in New York City. Middling sales have forced the restaurant chain to consider overhauling its brand in favor of drawing new customer bases.

Marc Stamas