NBC's Friday Olympics opening ceremony coverage may not have been anyone's favorite, but a record 40.7 million Americans did tune in.
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LONDON, ENGLAND - JUNE 27: A giant set of Olympic rings are displayed from Tower Bridge on June 27, 2012 in London, England. The rings weigh over three tonnes and measure over 25 metres wide by 11.5 metres tall; they will be illuminated in a light-show every evening during the Games. (Photo by Oli Scarff/Getty Images) (Oli Scarff/Getty Images)
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