YANGON, Myanmar — Great fanfare accompanied Coca Cola’s recent announcement that, after six long decades, the beverage behemoth would return to Myanmar, Southeast Asia’s pariah on the mend.
More from GlobalPost: Coca Cola to do business in Myanmar
In announcing the decision to enter the country, formerly titled Burma, Coke’s CEO didn’t squander the opportunity for drama. Coca Cola, he said in a press release, would refresh Myanmar just as it did Germany after the Berlin Wall fell and Vietnam after it resumed ties with America.
You might assume that, because the US has long forbid American businesses from doing business with Myanmar, its citizens have lived in a world devoid of Coca Cola. Not quite.