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Adidas hopes to boost sales with high-tech sneaker

As Under Armour prepares to launch a new ad campaign — as well as a new retail concept store in Baltimore, Md. — Adidas is launching a technology it claims will transform running shoes, which is approximately a $15 billion business.

Is Under Armour ready to take Nike head on?

The message from Under Armour has gone from "Will you protect this house?" to "I Will."
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