Deborah AvantFebruary 15, 2013 06:22
Commentary: Governments should buy arms from firms that support sensible gun laws.
Chinese officers examine rifles from US-based ARES Defense Systems, Inc. during the 9th Special Operations Forces Exhibition and Conference (SOFEX) on May 8, 2012, in Amman, Jordan. SOFEX brings defense industries together with government and military leaders to investigate innovations in special operations technology and tactics. (Salah Malkawi/Getty Images)
In many industries, companies have sought to distinguish themselves by instituting practices that hew to social norms and even sacrifice short-term profits for long-term durability. Socially responsible behavior often leads customers to trust companies that act in line with social norms more than their competitors, resulting in strong customer commitments and market durability.