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Super Bowl XLVII: Baltimore, Beyonce and blackouts

The Baltimore Ravens established an early lead and, despite a comeback by the San Francisco 49ers, won the game 34-31.

Super Bowl Ad Watch: It's Halftime in America

Chrysler scores with its stirring call for unity. Go Detroit.
Halftime in america jpegEnlarge
(Chrysler/Screengrab)

Full disclosure:

I grew up in Detroit, and like many people in that economically beleaguered city, my entire family and many of my friends are connected to the auto industry.

So it's perhaps not surprising that Chrysler's "Halftime in America" Super Bowl ad resonated with this viewer, despite a mini-controversy over YouTube and copyright infringement issues. 

But in a night filled with half-naked women and barking dogs pitching a variety of products, it was refreshing to see a serious take on an economic issue that affects not only the Motor City, but the entire country.

Of course, it didn't hurt to have the gravitas of a gravelly-voiced Clint Eastwood on the case.

Here's the clip, in case you missed it:

And here's the transcript, which elevates an advertising pitch into something that's beyond selling Chrysler cars and minivans, particularly in an election year where the economy will be front-and-center:

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