Sweden's flag flies high. Or is it Switzerland's? The two countries have launched a new joint campaign to help Chinese tourists tell the difference between the European nations. (Ragnar Singsaas/Getty Images)
While the mix-up isn't solely a problem for the Chinese, it has become a particular issue for those from the Asian nation because both countries' names are written similarly in Mandarin — Ruidian (Sweden) and Ruishi (Switzerland) — and begin with the same symbol.
The hot air balloon was attempting to land in the Swiss town of Montbovon after a two-hour flight from the town of Chateaux-d'Oex when it hit a high-voltage power line, plummeting 165 feet to the ground.