Seth KugelOctober 16, 2009 10:31Updated May 30, 2010 13:09
SAO PAULO, Brazil — It’s everywhere: by candy displays, in parking garages, on pharmacy counters, elevators, public buses in rich neighborhoods and poor. Two staggered trapezoids with a cigarette in the middle, a red line through it and the announcement, in Portuguese and sometimes English, too: “Smoking prohibited in this area.”
Since the eye-catching shape is actually a stylized version of the map of this state, the message is actually more like: “Smoking prohibited in this area, because you are in Sao Paulo.”
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