Marketing http://www.globalpost.com/taxonomy/term/21671/all en Boeing 787: Coolest marketing stunt ever http://www.globalpost.com/dispatches/globalpost-blogs/macro/boeing-787-coolest-marketing-stunt-ever <div class="field field-type-text field-field-subhead"> <div class="field-items"> <div class="field-item odd"> Photo of the day: Someone at Boeing is truly inspired. </div> </div> </div> <div class="field field-type-text field-field-byline1"> <div class="field-items"> <div class="field-item odd"> Thomas Mucha </div> </div> </div> <!--paging_filter--><p>Some Boeing test pilot&nbsp;&mdash; or marketing executive&nbsp;&mdash; deserves a serious high five right about now.</p> <p>Check out this photo that shows the flight path of the company&#39;s 787 test jet last Thursday, a flight that reportedly lasted more than 19 hours and spanned from Seattle to the eastern reaches of Iowa.</p> <p><img alt="" class="imagecache-use-with-caution_original" src="http://www.globalpost.com/sites/default/files/imagecache/use-with-caution_original/boeing_test_flight_jpeg.jpg" title="" /></p> <p>Your eyes do not deceive you.</p> <p><a href="http://www.globalpost.com/dispatches/globalpost-blogs/macro/boeing-787-coolest-marketing-stunt-ever" target="_blank">read more</a></p> 787 Boeing Corporate Branding Flight Paths Marketing Test Pilots Macro Mon, 13 Feb 2012 21:32:00 +0000 Thomas Mucha 5691561 at http://www.globalpost.com How the 10 biggest luxury brands came to dominate the world http://www.globalpost.com/dispatch/news/business/120626/business-insider-luxury-brands-international-world There is no more pure form of marketing than luxury brand marketing: This is an industry where customers' perceptions drive everything. One false step and the fall from shoppers' most-desired lists can be swift and brutal. <p><a href="http://www.globalpost.com/dispatch/news/business/120626/business-insider-luxury-brands-international-world" target="_blank">read more</a></p> Companies Marketing Business Culture & Lifestyle Tue, 26 Jun 2012 17:30:00 +0000 Jim Edwards, Business Insider 5709484 at http://www.globalpost.com The Right Slice Customized Solutions from The UPS Store http://www.globalpost.com/internal/video/5720308 <div class="field field-type-text field-field-subhead"> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>When customers began asking Sandy, owner of The Right Slice in Kauai, Hawaii, if she could ship her pies to the mainland, she looked to The UPS Store to create a solution from scratch. </p> </div> </div> </div> <div class="field field-type-text field-field-byline1"> <div class="field-label">Byline:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> UPS Small Business </div> </div> </div> <p>When customers began asking Sandy, owner of The Right Slice in Kauai, Hawaii, if she could ship her pies to the mainland, she looked to The UPS Store to create a solution from scratch. The UPS Store franchisee, Joel Groomes and his team at her local The UPS store were glad to offer the support and services specifically designed to make running Sandy&rsquo;s small business a little easier. Now Sandy turns to The UPS Store for all her shipping, printing and small business needs.</p> <div class="field field-type-content-taxonomy field-field-copyright"> <div class="field-label">Copyright/Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Visual Measures </div> </div> </div> <div class="field field-type-filefield field-field-lead-image"> <div class="field-label">Still Frame:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lead_image" width="640" height="360" alt="" src="http://www.globalpost.com/sites/default/files/twistage_stills/203a0d485d8a1-original_1.jpg?1348514792" /> </div> </div> </div> <div class="field field-type-datestamp field-field-publish-date"> <div class="field-label">Publish Date:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">2012:09:24 15:29</span> </div> </div> </div> <div class="vid-wrapper"> <script type="text/javascript"> //not in site and viewNode("203a0d485d8a1", {player_profile:"_gp3_full", server_detection:true}); </script> </div> <p><a href="http://www.globalpost.com/internal/video/5720308" target="_blank">read more</a></p> Business Marketing pie small business ups vm Video Mon, 24 Sep 2012 19:29:09 +0000 UPS Small Business 5720308 at http://www.globalpost.com The UPS Store is Your Office Away from Home http://www.globalpost.com/internal/video/5725137 <div class="field field-type-text field-field-subhead"> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>For small business owners, keeping it local is key. New research from The UPS Store found that more than 90 percent of small business owners would prefer to do business with other local business owners.</p> </div> </div> </div> <div class="field field-type-text field-field-byline1"> <div class="field-label">Byline:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> For small business owners, keeping it local is key. </div> </div> </div> <p>For small business owners, keeping it local is key. New research from The UPS Store found that more than 90 percent of small business owners would prefer to do business with other local business owners.</p> <p>The research also found that small business owners feel they don&rsquo;t get enough support or understanding when it comes to the challenges of running their businesses. They&rsquo;re not just the business owner, they&rsquo;re often the accountant, the bookkeeper, and maybe even the landscaper. And sometimes, they just need help.</p> <p>Enter The UPS Store.</p> <div class="field field-type-content-taxonomy field-field-copyright"> <div class="field-label">Copyright/Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Visual Measures </div> </div> </div> <div class="field field-type-filefield field-field-lead-image"> <div class="field-label">Still Frame:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lead_image" width="640" height="480" title="UPS Small Business" alt="UPS Small Business" src="http://www.globalpost.com/sites/default/files/twistage_stills/eb037efc1701d-original.jpg?1352295187" /> </div> </div> </div> <div class="field field-type-datestamp field-field-publish-date"> <div class="field-label">Publish Date:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">2012:11:07 08:38</span> </div> </div> </div> <div class="vid-wrapper"> <script type="text/javascript"> //not in site and viewNode("eb037efc1701d", {player_profile:"_gp3_full", server_detection:true}); </script> </div> <p><a href="http://www.globalpost.com/internal/video/5725137" target="_blank">read more</a></p> Business local Marketing small business ups vm Video Wed, 07 Nov 2012 13:38:29 +0000 For small business owners, keeping it local is key. 5725137 at http://www.globalpost.com Small Business Owners, You’re Not Alone -The UPS Store is Here to Help http://www.globalpost.com/internal/video/5725139 <div class="field field-type-text field-field-subhead"> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>For small business owners, keeping it local is key. New research from The UPS Store found that more than 90 percent of small business owners would prefer to do business with other local business owners.</p> </div> </div> </div> <div class="field field-type-text field-field-byline1"> <div class="field-label">Byline:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> For small business owners, keeping it local is key. </div> </div> </div> <p>For small business owners, keeping it local is key. New research from The UPS Store found that more than 90 percent of small business owners would prefer to do business with other local business owners.</p> <p>The research also found that small business owners feel they don&rsquo;t get enough support or understanding when it comes to the challenges of running their businesses. They&rsquo;re not just the business owner, they&rsquo;re often the accountant, the bookkeeper, and maybe even the landscaper. And sometimes, they just need help.</p> <p>Enter The UPS Store.</p> <div class="field field-type-content-taxonomy field-field-copyright"> <div class="field-label">Copyright/Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Visual Measures </div> </div> </div> <div class="field field-type-filefield field-field-lead-image"> <div class="field-label">Still Frame:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lead_image" width="768" height="432" title="UPS Small Business" alt="UPS Small Business" src="http://www.globalpost.com/sites/default/files/twistage_stills/a7d1f4f87d7fa-original_0.jpg?1352296090" /> </div> </div> </div> <div class="field field-type-datestamp field-field-publish-date"> <div class="field-label">Publish Date:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">2012:11:07 08:51</span> </div> </div> </div> <div class="vid-wrapper"> <script type="text/javascript"> //not in site and viewNode("a7d1f4f87d7fa", {player_profile:"_gp3_full", server_detection:true}); </script> </div> <p><a href="http://www.globalpost.com/internal/video/5725139" target="_blank">read more</a></p> alone Business Marketing not alone small business ups vm Video Wed, 07 Nov 2012 13:51:32 +0000 For small business owners, keeping it local is key. 5725139 at http://www.globalpost.com How LOLCats helps Toyota and Kraft http://www.globalpost.com/dispatch/news/business/companies/121211/lolcats-cheezburger-toyota-kraft-marketing-millenials <p>Tips on marketing to millennials from a leader in internet humor.</p> <p><a href="http://www.globalpost.com/dispatch/news/business/companies/121211/lolcats-cheezburger-toyota-kraft-marketing-millenials" target="_blank">read more</a></p> Companies Marketing Entertainment Culture & Lifestyle United States Tue, 11 Dec 2012 23:14:40 +0000 5728728 at http://www.globalpost.com