Agence France-PresseMarch 9, 2014 08:32
Celaya, an industrial city in the heart of Mexico, now has a Japanese language class where the teacher uses honorifics, addressing her students as "Felipe-san" or "Christian-san."
Across town, a hotel installed a special satellite dish on its rooftop to capture a Japanese TV channel while receptionists greet visitors by saying "konnichiwa" ("hello").
A central road is named Mexico-Japan Avenue, and at the city's entrance a giant billboard reads, "Celaya is a good choice. Welcome Honda."
The sign might as well have been: Welcome, Japan.