Pizza restaurant chains are turning up the heat when it comes to innovative marketing campaigns, with the latest pitch out of Domino’s selling DVD discs that emerge out of the player smelling like pizza. In a marketing strategy meant to reinforce the lazy Friday night ritual of an at-home movie night and take-out pizza, Domino’s in Brazil created DVDs which release the smell of pizza with the help of thermal ink and the heat of the DVD player, reported Designtaxi.com.

CHICAGO - Grains futures were mixed Friday on the Chicago Board of Trade. Wheat for July delivery fell 4.5 cents to $6.8325 a bushel; July corn rose 11.25 cents to $6.5275 a bushel; July oats slipped 2.25 cents to $3.755 a bushel; while July soybeans jumped 21 cents to $14.485 a bushel. Beef and pork prices fell on the Chicago Mercantile Exchange. June live cattle fell 0.50 cent to $1.1940 a pound; August feeder cattle fell 1.75 cent to $1.4337 a pound; June lean hogs fell 1.35 cent to 91.52 cents a pound.

SASKATOON - Canada's food watchdog is planning to impose tougher rules to deal with the threat of E. coli in slaughterhouses. Agriculture Minister Gerry Ritz says the Canadian Food Inspection Agency will strengthen E. coli testing in federally inspected establishments that use raw beef. Testing will increase between April and October — considered barbecue season.

BRUSSELS - The small glass bottle filled, and refilled, with golden olive oil has long been a staple on many restaurant tables across Europe. Now, the European Union is going to ban it. The European Commission, the EU's executive, said Friday that, as of next year, restaurant customers will only be allowed to use oil from non-refillable bottles with proper content labeling to douse their crusty bread or garden salad. EU spokesman Olivier Bailly said consumers often get fooled by being served cheap olive oil. Non-refillable bottles would also improve hygiene, he claims.