The Canadian PressJanuary 30, 2014 20:01
A small business that makes toys for girls will have its 30 seconds in the spotlight during the Super Bowl.
GoldieBlox will appear in a commercial in the third quarter of Sunday's game, the grand prize in a small business competition held by software maker Intuit.
The company's toy sets include a book, blocks, wheels, cranks and other parts that children can use to build structures with moving parts. Owner Debbie Sterling, who trained as an engineer at Stanford University, got the idea for the company after realizing that construction toys are marketed to boys, not girls.