Thomson ReutersMarch 10, 2013 12:45
LONDON, March 10 (Reuters) - Tesco, Britain's biggest grocer, will on Monday launch its first major push on prices under new UK boss, Chris Bush, as it battles to win back market share lost to rivals.
The company said on Sunday that its new "Price Promise" will compare at the tills the overall cost of a basket of branded, own-label and fresh food against the same or equivalent products from Wal-Mart's Asda, the No.2 grocer, third-placed J Sainsbury and No.4 Wm Morrison.
Follow us: