Exxon http://www.globalpost.com/taxonomy/term/25404/all en The Fed is more profitable than Apple and Exxon. Combined. http://www.globalpost.com/dispatches/globalpost-blogs/macro/the-fed-more-profitable-apple-and-exxon-combined <div class="field field-type-text field-field-subhead"> <div class="field-items"> <div class="field-item odd"> How economic crisis can sometimes be good for the bottom line. </div> </div> </div> <div class="field field-type-text field-field-byline1"> <div class="field-items"> <div class="field-item odd"> Thomas Mucha </div> </div> </div> <!--paging_filter--><p>The key to good business writing is the frame.</p> <p>In other words, how do you take arcane figures and put them into an easy-to-understand context that&#39;s smart, useful and memorable?</p> <p>Our friends at <a href="http://qz.com/" target="_blank">Quartz</a> nailed that task today, with a post titled <a href="http://qz.com/42515/the-us-fed-made-a-greater-profit-than-apple-and-exxon-combined-last-year/" target="_blank">&quot;The US Fed had a greater profit than Apple and Exxon combined last year.&quot;</a></p> <p>Catchy headline: check. Interesting topic: check.</p> <p>The skinny?</p> <p>The Federal Reserve turned a profit last year of $89 billion dollars, its best year in history.</p> <p>As Quartz points out, the combined profits of Apple and Exxon &mdash; America&#39;s two most profitable companies &mdash; top a little more than $82 billion.</p> <p>So how did the Fed do it?</p> <p>Economic crisis, of course.</p> <p><a href="http://www.globalpost.com/dispatches/globalpost-blogs/macro/the-fed-more-profitable-apple-and-exxon-combined" target="_blank">read more</a></p> Apple Exxon Federal Reserve US Economy Business Global Economy United States Macro Fri, 11 Jan 2013 15:00:00 +0000 Thomas Mucha 5733177 at http://www.globalpost.com