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Yahoo's rise in Asia offsets risk from Tumblr bet

By Alexei Oreskovic SAN FRANCISCO (Reuters) - Yahoo Inc Chief Executive Marissa Mayer's $1.1 billion acquisition of blogging service Tumblr will be a test of her ability to revive the aging Web portal. Luckily for her, her performance may be graded generously. Mayer faces plenty of challenges in her efforts to turn six-year-old Tumblr into a money-spinner, not least among them retaining users while devising new types of non-intrusive online ads outside of Yahoo's traditional area of expertise.

Yahoo unveils makeover of Flickr site

Reinvigorated technology player Yahoo! Monday unveiled a dusted-off design of its Flickr photo platform only hours after the company's dramatic acquisition of blogging site Tumblr. Yahoo chief executive Marissa Mayer, maintaining that her ambition was to make Flickr "awesome again," said the new site will showcase "bigger images" and create a user experience that is "more immersive, more expressive."

Yahoo unveils makeover of Flickr site

Reinvigorated technology player Yahoo! Monday unveiled a dusted-off design of its Flickr photo platform only hours after the company's dramatic acquisition of blogging site Tumblr. Yahoo chief executive Marissa Mayer, maintaining that her ambition was to make Flickr "awesome again," said the new site will showcase "bigger images" and create a user experience that is "more immersive, more expressive."

Yahoo unveils makeover of Flickr site

Reinvigorated technology player Yahoo! Monday unveiled a dusted-off design of its Flickr photo platform only hours after the company's dramatic acquisition of blogging site Tumblr. Yahoo chief executive Marissa Mayer, maintaining that her ambition was to make Flickr "awesome again," said the new site will showcase "bigger images" and create a user experience that is "more immersive, more expressive."

Yahoo unveils makeover of Flickr site

Reinvigorated technology player Yahoo! Monday unveiled a dusted-off design of its Flickr photo platform only hours after the company's dramatic acquisition of blogging site Tumblr. Yahoo chief executive Marissa Mayer, maintaining that her ambition was to make Flickr "awesome again," said the new site will showcase "bigger images" and create a user experience that is "more immersive, more expressive."

Yahoo's deal for Tumblr is among top tech deals in 2013, Dealogic ranks the top 10

Yahoo has agreed to pay $1.1 billion to buy blogging forum Tumblr, ranking it in among the top 10 tech deals announced this year, according to research firm Dealogic. Here's a list of the top 10 tech mergers and acquisitions in 2013. Valuation is based on Dealogic's criteria and includes debt. 1. Dell Inc., to Silver Lake Management LLC (original bid), Feb. 5, 2013, $20.7 billion for 85 per cent of company. 2. Dell Inc., to Icahn Enterprises LP and Southeastern Asset Management Inc. (competing bid), March 25, 2013, $18.9 billion for 87 per cent of company.

Tumblr deal sparks talk on next big tech target

The billion-dollar deal for Tumblr has stirred talk on the next big acquisition target in the sector, with cash-rich tech giants looking for the next potential star. Yahoo!'s blockbuster deal for the popular blogging platform comes amid a battle for eyeballs on the Internet among big tech firms such as Facebook, Google, Amazon and Apple. "All the big internet companies that have money are potential buyers," said Michael Pachter, analyst at Wedbush Securities. "Then it depends on what they want to be and how much they are willing to pay."

Under Mayer: Boosting mobile, redesigning the Web page, buying companies as stock gains

Yahoo Inc. lured Marissa Mayer from Google in July to become its fifth CEO in as many years. Her task: Help the Internet pioneer regain its stature after years in a financial funk. In her 10 months leading the company, she has overseen a redesign of Yahoo services and orchestrated several acquisitions, including a deal to buy online blogging forum Tumblr for $1.1 billion. Here are some of the milestones on her watch:

Key events involving Yahoo and its performance

Yahoo has reached a deal to buy online blogging forum Tumblr for $1.1 billion, the latest acquisition under CEO Marissa Mayer. Yahoo is paying mostly cash for Tumblr and expects to complete the deal by the end of the year. Here are key events involving Yahoo Inc. and its performance in recent years:

Aging Yahoo! faces new Tumblr generation

Yahoo! is under two decades old and is already showing signs of age. Tumblr, the cool blogging platform, represents a new generation. This split marks both a challenge and an opportunity for the firms, after the announcement that Yahoo! is buying the six-year-old startup for $1.1 billion, mainly in cash. "Yahoo users are behind the curve, Tumblr users too cool for school," said Arvind Narayanan, a Princeton University computer scientist, in a tweet. "From this POV (point of view) the acquisition seems ironically appropriate."
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