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Hellman's enlists chef Mario Batali for the mayo brand's latest marketing campaign

The Canadian PressMay 15, 2013 19:30

NEW YORK, N.Y. - A lot changes in 100 years, but the key to Hellmann's success may be that not much has changed for the mayonnaise. To celebrate Hellman's centennial birthday, owner Unilever is launching a marketing campaign to drum up attention for the country's top-selling mayonnaise, whose formula remains almost the same as it was a century ago. Media spending is undisclosed, but it's the largest ever campaign for the brand.

Dutch chippies to offer cannabis mayonnaise fries

Agence France-PresseApril 9, 2013 11:00

A chain of Dutch chip shops is to start offering cannabis mayonnaise on their fries, but the resulting snack will not give you the munchies or make you high. "I had the idea because I smell the cannabis coming from the coffee shop opposite my chip shop in Amsterdam every day," Manneken Pis chip shop chain owner Albert van Beek told AFP on Tuesday. Unlike the cannabis sold in Dutch coffee shops, the mayonnaise will contain none of the active ingredient THC. "It's just about the taste, we specialise in sauces and we constantly want to diversify," Van Beek said.

World Chefs: Michael LaScola makes sustainable mean something

Thomson ReutersJanuary 15, 2013 06:15

By Chris Michaud Jan 15 (Reuters) - Sustainable and locally sourced foods have been at the forefront of American cooking trends for at least a decade, but the approach takes on a fresh set of challenges when the locality is a small island off the coast of Massachusetts. Nantucket chef Michael LaScola has found the approach widening his culinary talents, which champions regional American cooking, while also boosting the sense of community so integral to small island life.