Thomson ReutersJanuary 18, 2013 11:00
By Keith Weir
LONDON, Jan 18 (Reuters) - Manchester United signed a three-year sponsorship deal with Japanese paint maker Kansai on Friday, proving the English soccer club's global fan base gives it an appeal stretching way beyond consumer brands.
Not surprisingly, Kansai is the first official paint partner signed up by United, 19 times English champions and nicknamed "The Red Devils".
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