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Domino's Pizza Brazil creates DVD movies that smell like pizza

Pizza restaurant chains are turning up the heat when it comes to innovative marketing campaigns, with the latest pitch out of Domino’s selling DVD discs that emerge out of the player smelling like pizza. In a marketing strategy meant to reinforce the lazy Friday night ritual of an at-home movie night and take-out pizza, Domino’s in Brazil created DVDs which release the smell of pizza with the help of thermal ink and the heat of the DVD player, reported Designtaxi.com.

Domino's Pizza Brazil creates DVD movies that smell like pizza

Pizza restaurant chains are turning up the heat when it comes to innovative marketing campaigns, with the latest pitch out of Domino’s selling DVD discs that emerge out of the player smelling like pizza. In a marketing strategy meant to reinforce the lazy Friday night ritual of an at-home movie night and take-out pizza, Domino’s in Brazil created DVDs which release the smell of pizza with the help of thermal ink and the heat of the DVD player, reported Designtaxi.com.

Carrots and turnips make music in Madrid veg market

With a pumpkin for a drum, carrots for flutes and turnips for trumpets, musicians from Vienna transformed the fresh goods in a Madrid market into honking, whistling instruments on Monday. Visiting members of the Vienna Vegetable Orchestra marked the centenary of the San Miguel market in the centre of the Spanish capital by taking saws and drills to its vegetables, coring and boring holes in them to make wind instruments. "The vegetables have to be fresh, and we basically work with all kinds of vegetables," said Ulrich Troyer, one of the group's 10 or so members.

Carrots and turnips make music in Madrid veg market

With a pumpkin for a drum, carrots for flutes and turnips for trumpets, musicians from Vienna transformed the fresh goods in a Madrid market into honking, whistling instruments on Monday. Visiting members of the Vienna Vegetable Orchestra marked the centenary of the San Miguel market in the centre of the Spanish capital by taking saws and drills to its vegetables, coring and boring holes in them to make wind instruments. "The vegetables have to be fresh, and we basically work with all kinds of vegetables," said Ulrich Troyer, one of the group's 10 or so members.

Carrots and turnips make music in Madrid veg market

With a pumpkin for a drum, carrots for flutes and turnips for trumpets, musicians from Vienna transformed the fresh goods in a Madrid market into honking, whistling instruments on Monday. Visiting members of the Vienna Vegetable Orchestra marked the centenary of the San Miguel market in the centre of the Spanish capital by taking saws and drills to its vegetables, coring and boring holes in them to make wind instruments. "The vegetables have to be fresh, and we basically work with all kinds of vegetables," said Ulrich Troyer, one of the group's 10 or so members.

Carrots and turnips make music in Madrid veg market

With a pumpkin for a drum, carrots for flutes and turnips for trumpets, musicians from Vienna transformed the fresh goods in a Madrid market into honking, whistling instruments on Monday. Visiting members of the Vienna Vegetable Orchestra marked the centenary of the San Miguel market in the centre of the Spanish capital by taking saws and drills to its vegetables, coring and boring holes in them to make wind instruments. "The vegetables have to be fresh, and we basically work with all kinds of vegetables," said Ulrich Troyer, one of the group's 10 or so members.

Maduro blames Venezuela's biggest food company for scarcities

Caracas, May 11 (EFE).- Venezuelan President Nicolas Maduro accused Polar, the country's biggest food corporation, of reducing production and hoarding products to cause scarcities in the country, and spoke of economic "sabotage" against his presidency. "We have many indications that Polar has been...reducing production and hiding products to cause scarcities in the consumer market," Maduro said during a event obligatorily broadcast on all radio stations and television channels.

Dairy farmers, restaurant owners, say 'cheese' with new class of mozzarella

OTTAWA - Canada's dairy farmers have changed the rules they use to classify milk that goes into making mozzarella cheese. And that could result in cheaper fresh-made pizzas for consumers across the country. The new milk class, to take effect June 1, is expected to result in lower costs of Canadian-made mozzarella for restaurants that prepare and cook pizzas on site. The move could also slow or halt the erosion of domestic cheese sales to pizza restaurants.

Britons join global challenge to live below the poverty line

Kathy Trevelyan pushes the bland mixture of gloopy rice and cubes of unidentifiable vegetables around the plate with her fork, contemplating five days of eating only this for lunch. It might be standard fare for millions of people around the world, but it's not what the 58-year-old Londoner is used to. "Normally if you cook this with a fried onion and garlic and some spices, it'd be rather nice. As it is, it's... boring. But it's worth it," she told AFP.

EU tests show 1 in 20 beef meals tainted with horse

Thousands of DNA tests on European beef products have revealed extensive food fraud across the European Union, with almost one in 20 meals marketed as beef likely to be tainted with horse, the European Commission said Tuesday. Releasing the results of more than 4,000 tests in recent weeks to detect the potential mislabelling of beef products, the EU executive said 193 products contained positive traces of horsemeat DNA, or 4.55 percent.
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