Agence France-PresseDecember 17, 2013 15:21
Facebook on Tuesday began serving up video ads that pop up and play when users check their news feeds.
The leading online social network said it is testing the new advertising technique this week with a clip teasing the new film "Divergent".
"Since September, we've been testing a way to make videos more engaging on Facebook, and as a result we've seen views, likes, shares and comments increase more than 10 percent," the California-based firm said in a blog post.
"We're beginning to test a similar video viewing format for advertisers."