British electrical goods retail group Darty on Friday named Frenchman Regis Schultz, boss of French retailer BUT, as its new boss amid challenging times for the company. "Darty plc today announces the appointment of Regis Schultz as its new chief executive from 1 May 2013," said a statement from Darty, which was formerly known as Kesa Electricals. Schultz, 44, has been chief executive of BUT since 2008 and prior to this he held a number of senior positions at London-listed Kingfisher, which is Europe's biggest home improvements chain.