By Paul Sandle LONDON, Feb 4 (Reuters) - London's Evening Standard, backed by the family of Russian oligarch Alexander Lebedev, won a London television franchise on Monday, beating four other bidders with a package offering live news from the paper's West London offices. Britain's telecoms regulator is offering 21 licences for local digital TV stations, most covering single cities. The London franchise, which offers an audience of up to 4 million people, is potentially the most lucrative.