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Yahoo! buys iPhone app maker Alike

Yahoo! on Tuesday said it acquired the startup behind an iPhone application that lets people know if nearby venues are like places that suit their tastes. Yahoo! did not disclose financial terms of the deal to buy Alike, which will work with the faded Internet pioneer's teams in San Francisco and at its main campus in the Silicon Valley city of Sunnyvale. "The Alike team created an app that focuses on personalization -- using the restaurants and places you like to find the ones you'll love," Yahoo! said in an email confirming the takeover.

Online search ads expose racial bias: study

Ads pegged to Google search results can be racially biased because of how certain names are associated with blacks or whites, according to a new study. Harvard University professor Latanya Sweeney found "statistically significant discrimination" when comparing ads served with results from online searches made using names associated with blacks and those with whites. The study contrasted online searches using names such as "Ebony" and "DeShawn," with those such as "Jill" and "Geoffrey."
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