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OB Beer dominates Hong Kong

Bottled and canned beers manufactured by Korea’s Oriental Brewery Company (OB) are best sellers in Hong Kong, far exceeding China’s premium brand Tsingtao, Heineken from the Netherlands and Budweiser from the United States in market share.OB’s product, branded “Blue Girl,” is distributed by local agent Jebsen Group and priced higher than other beer brands due to the agent’s premium marketing scheme. OB has kept the leadership in sales for six consecutive years with a 12 percentage gap in market share with the runner-up brand SKOL imported from Brazil.

UPDATE 3-SABMiller joint venture to buy Chinese breweries for $863 mln

By Donny Kwok and Alison Leung HONG KONG, Feb 5 (Reuters) - SABMiller, the world's second-biggest brewer, is to expand further into high-growth regional markets in China after a local joint venture agreed to buy Kingway Brewery assets for 5.38 billion yuan ($863 million). Asia's $258 billion beer market is growing twice as fast as the rest of the world, leading to rising competition and expectations of more industry deals in the region this year.

Brewer SABMiller says agrees to buy Chinese brewer

Britain-based brewer SABMiller on Tuesday said that its Chinese joint-venture had agreed to buy the brewery business of China beer maker Kingway for US$864 million (638 million euros). "SABMiller plc announces that China Resources Snow Breweries Limited, its joint venture with China Resources Enterprise, has entered into an agreement with Kingway Brewery Holdings Limited to acquire its brewery business for a total cash consideration of 5.38 billion yuan," a statement said.

UPDATE 2-SABMiller-led JV to buy Chinese breweries for $863 mln

By Donny Kwok and Alison Leung HONG KONG, Feb 5 (Reuters) - SABMiller, the world's second-biggest brewer, is to expand further into high-growth regional markets in China after CR Snow, a local joint venture, agreed to buy Kingway Brewery assets for 5.38 billion yuan ($863 million). Asia's $258 billion beer market is growing twice as fast as the rest of the world, leading to rising competition and expectations of more industry deals in the region this year.
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